TL;DR
Closing the gap between creators and brands
I’m Kacey Shields, known online as Lowco. I started streaming in 2014, became a Twitch Partner, and founded StreamerSquare that same year to help other streamers grow.
My focus is bridging the gap between creators and brands, using what I’ve learned on both sides.
“Creators, you always hold bargaining power.”
From Co-streaming is co-llaborative
The latest from The Lowdown
My analysis of the creator industry.
Building on both sides of the industry
Partnerships at Rivr, and over a decade of helping creators grow with StreamerSquare.
Structured video intelligence
Rivr turns the world’s video content into structured intelligence. Its video-native social listening shows brands what’s actually happening inside creator content, from sentiment shifts to brand and creator risk. I lead partnerships.
Visit Rivr
Helping creators succeed
For over a decade we’ve helped streamers reach Twitch Partner and worked with leading brands to build meaningful creator programs. We run workshops for creators and consult on both sides: helping creators build sustainable businesses, and helping brands build meaningful relationships with creators.
Visit StreamerSquareHigh signal,
low noise
Creators, brands, gaming, and the tech reshaping it all.
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Let’s talk
Brand partnerships, speaking, collabs, or a good conversation about where this industry is headed. Send me a note.
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